Aside from the international Japanese makeup brands like Shu Uemura and Shiseido, there are many other brands that haven’t crossed the seas yet but have a cult following in Japan. One of these brands is Yojiya.
Yojiya started in Kyoto (the nation’s old capital) in 1904 and are famous for their oil blotting paper. I use it almost daily and have bought tons of it for my friends and family back home. It costs 1700 yen (~ $21) for 5 books, and each book has 20 pieces of oil blotting paper in them. I haven’t tried their other products, but their skin care and makeup products are advertised mild and organic without additives.
Aren’t their brushes divine?? I am always drawn to them when I’m in the store but haven’t been able to push myself to splurge on them. The brushes range from about $15 – 85 each. Their stores are mostly in Kyoto, but if you’re in Tokyo, you can find their products at Narita and Haneda Airports. They also have an online shop in Japanese, but I believe they only ship within Japan. Happy shopping!